Sweet Home was founded by designer Deborah De Long. After graduating with a degree in Textiles from Manchester she spent a year working with Peter Windett at the Crabtree & Evelyn head office in London before moving to Laura Ashley HQ in Fulham as a senior designer on the home furnishings team, and then to The Company Store in New York as director of design.

Sweet designs and develops accessories, lavender bags and themed pamper boxes, using their very own trademark colourful and converstional prints. Developed with quality and longevity in mind, collections are made mostly in small quantities by makers and manufacturers in England, with some made by hand.

Products have been featured in many of the UK home magazines, aswell as on ITV's This Morning, 60 Minute Makeover and Britain's Next Top Model.