Sweet Home London was founded in early spring 2006 by Deborah De Long, who on returning to the UK after working in the States, decided it was time to design her own collection of home textile products.

Deborah started her career at Laura Ashley in London, working her way up to Senior Designer on the Home Furnishings team, where she designed and bought for their global collections. While in New York she worked as Design Director for The Company Store. In 1998 she was awarded Textile Designer of the Year by Cotton Incorporated in New York City.

Sweet, the trading name and trademark of Sweet Home London, offers a colourful, contemporary and sometimes whimsical line of bedlinen, quilts, bedspreads and cushions. Stylised florals, contemporary patchworks, vintage inspired embroideries and classic stripes are all produced with an emphasis on detail, colour and quality. All products have been designed and developed by Deborah working closely with some of the best mills and textile makers in the world, people she has worked with for years.